When Volition partnered with BuzzBoost Digital, their goal was simple, to elevate their brand to match the calibre of clients they serve across Financial Markets, Technology, and Data.
As a recruitment specialist working with leading FinTech and tech-driven firms, Volition needed a website that felt premium, performed flawlessly, and truly represented the professionalism behind their business.
The previous Wix website lacked the scalability, SEO performance, and technical structure needed to compete in today’s market. Our mission was to rebuild Volition’s online presence from the ground up faster, smarter, and built to grow.
The Challenge
Volition’s old website on Wix looked functional but underperformed technically.
It was slow to load, struggled with SEO indexing, and wasn’t optimised for conversions or analytics tracking.
The issues included:
- Heavy, unoptimised code slowing down load times.
- Poor mobile responsiveness and layout inconsistency.
- Limited SEO structure — no proper metadata, schema, or crawl control.
- No integrated conversion tracking for CV uploads or contact forms.
- Visual style that didn’t reflect a high-end FinTech recruitment brand.
BuzzBoost’s brief: rebuild the platform with a modern design, SEO-first architecture, and measurable performance improvements.
The BuzzBoost Approach
We started by mapping Volition’s full digital ecosystem, from their brand values to their lead funnel.
Then, we rebuilt the site using WordPress + Bricks Builder, a flexible, high-performance stack that combines speed, visual precision, and full SEO control.
Our approach focused on four pillars:
- Design:
A darker, sophisticated colour palette with gold and orange accents — inspired by Volition’s FinTech roots creates a premium visual identity that feels confident and modern. - Performance:
We stripped away bloated Wix scripts and rebuilt with lean, optimised code, achieving lightning-fast load times and smooth responsiveness on every device. - Tracking & Analytics:
Custom Google Analytics 4 (GA4) and conversion tracking were implemented to measure every enquiry, CV upload, and client lead. - SEO & Growth:
Every page was restructured with semantic headings, proper metadata, and schema markup to align with Google’s 2025 Core Update.
Before and After: The Technical Transformation
| Aspect | Before (Wix) | After (BuzzBoost WordPress Build) |
|---|---|---|
| Platform | Wix (Template-based, limited control) | WordPress + Bricks (Custom, high-performance build) |
| Page Speed & Core Web Vitals | Slow initial load, heavy JavaScript | Fully optimised, lean build with fast load times |
| Mobile Responsiveness | Inconsistent layouts on devices | Fully responsive across all screen sizes |
| SEO Structure | Basic on-page SEO only | Advanced SEO with schema, custom meta, and indexing strategy |
| Tracking & Analytics | No conversion tracking | Full GA4, event tracking, and lead funnel reporting |
| Design Flexibility | Template restricted | Custom layouts built for each service vertical |
| Scalability | Difficult to expand or update | Modular system allowing easy growth and content edits |
| Hosting Environment | Shared Wix hosting | Optimised hosting with performance caching and CDN |
| CMS Access | Limited content control | Full CMS control with training provided to Volition team |
A Refined Brand Experience
The new Volition website isn’t just faster it’s smarter.
Every page now has a defined purpose: to connect, convert, and communicate the brand’s authority in FinTech recruitment.
Visitors can browse Services, Specialisms, and Insights seamlessly, while the UX guides them intuitively toward “Upload CV” and “Find Your Next Hire” calls to action.
We also refined tone and messaging across every headline and paragraph, ensuring Volition’s values precision, partnership, and performance come through clearly.
The Outcome
The impact of the rebuild was immediate.
Volition now has a digital platform that matches its reputation clean, fast, and professional.
Post-launch improvements include:
- Stronger on-page SEO visibility for FinTech hiring terms.
- Clearer analytics reporting and user journey tracking.
- Increased time-on-page and lower bounce rates.
- Better brand perception during client and candidate interactions.
The BuzzBoost and Volition partnership demonstrates how thoughtful design and technical performance can elevate a brand from good to exceptional, all while building a foundation for sustainable growth.
Partnership & Next Steps
BuzzBoost continues to support Volition with SEO strategy, content optimisation, and ongoing website management.
Together, we’re expanding their Insights Hub, transforming it into a content-driven space that attracts both FinTech professionals and employers.
Visit the live website: https://volition.work
If your business is ready for a digital transformation like Volition’s, contact BuzzBoost Digital today.
We build smarter, faster websites that convert, built to scale with your brand.
