
Insights
Ideas to help you grow smarter.
Practical thinking on websites, digital marketing and intelligent systems.

Checkout address lookup: stop blocking valid UK addresses
Help customers whose address is missing from your checkout lookup. Provide usable manual entry, accept normal postcode variations and verify delivery details through to dispatch.
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Website bookings an hour out? Check your time zones
Check where appointment times first disagree across your booking page, calendar and CRM. Test bookings and reminders on both sides of the UK clock change before correcting existing appointments.
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Website videos not indexed by Google: what to check
Find out why Google can index a page without indexing its video, when a dedicated watch page is worthwhile, and what evidence to request after a repair.
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Contact form spam: reduce bots without losing real enquiries
Reduce contact form spam with server-side checks, sensible submission limits and reliable verification. Test genuine enquiries through to your inbox or CRM before accepting the fix.
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Google Ads limited by budget: raise spend or change targets?
See what Google Ads’ budget warning means, how the August 2026 bidding change affects targets, and when to hold spend, revise a target or test a larger allowance.
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Ecommerce filter pages: which URLs should Google index?
Decide which product filters deserve search landing pages, control unnecessary URLs and check that Google can still discover your categories and products.
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