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Person holding a smartphone displaying a blurred form while writing in a paper ledger, with a desk calendar and laptop beside a naturally lit window.

4 November 2026Marketing

Google Ads tracking outage: when to use data exclusions

Enquiries continued but Google Ads stopped recording them? Confirm the tracking fault, scope a data exclusion and verify recovery before changing campaign targets.

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Hands comparing a receipt with order paperwork and using a calculator beside a laptop and an open box containing two ceramic cups, on a wooden packing bench lit by a window.

3 November 2026Marketing

GA4 showing dollars instead of pounds: what to check

Your shop takes payment in pounds, but GA4 shows dollars or unexpected revenue. Check the reporting currency, transaction data and order-value calculation before changing the setup.

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A retailer compares paper order records beside an open parcel containing a rust-coloured jumper, with a folded navy garment and calculator on a window-lit workbench.

2 November 2026Marketing

Google Ads still counting refunded orders: what to adjust

Refunded orders can leave a gap between shop revenue and Google Ads reports. Check the conversion source, match the original transaction and verify the correct adjustment.

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A woman at a naturally lit packing bench holds a paper sheet beside a laptop, with an open parcel containing a ceramic mug on a postal scale.

1 November 2026Marketing

Google Merchant Center delivery costs: fix wrong rates

Google showing free delivery or an outdated charge? Trace the rate through Merchant Center, product overrides and shop integrations, then compare it with checkout for the same UK destination.

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Woman writing on a blank ruled worksheet at a standing desk beside a laptop.

1 November 2026Marketing

GA4 Unassigned traffic: fix campaign labels and session gaps

GA4 puts traffic under Unassigned when no channel rule fits. Check the recorded source and medium, campaign links and session information before changing your tracking.

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Two colleagues discussing an empty table drawn on a whiteboard, with a clipboard and laptop nearby.

1 November 2026Marketing

Google Ads search partners: turn off or limit spend?

Should you switch off Google Ads search partners or test them with a smaller allocation? Check lead quality, the new channel controls and their spending limits.

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