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2 insights in Web design Clear filters

The glass entrance of a modern building at night, lit by a vertical turquoise light, reflected in a polished stone floor.
15 September 2026Web design

What your homepage needs to say in the first five seconds

A homepage has one job before it has any other: make it obvious what you do, who it is for, and what happens next.

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A dark maze seen from above, with a single illuminated turquoise path running through it to a doorway opening onto daylight.
15 September 2026Web design

Why visitors leave, and how a clearer path changes that

Most websites lose people at the point where the next step stops being obvious. A look at where that happens and what to do about it.

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