Insights
Ideas to help you grow smarter.
Practical thinking on websites, digital marketing and intelligent systems.
25 insights in SEO Clear filters
Ecommerce filter pages: which URLs should Google index?
Decide which product filters deserve search landing pages, control unnecessary URLs and check that Google can still discover your categories and products.
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Google review requests: avoid incentives and review gating
Build a straightforward Google review process: invite genuine feedback, avoid incentives and selective requests, and check your CRM and website review displays.
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Discontinued product pages: keep, redirect or remove?
Decide when to retain a useful product page, redirect to a genuine replacement or remove the URL, then update your catalogue and check the outcome.
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Google Business Profile service areas: should you show your address?
Visit customers rather than receive them at your premises? Choose the right Google Business Profile setup, hide your address appropriately and describe coverage accurately.
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AI search visibility for Essex businesses: what to fix first
A practical guide to the pages, evidence and local information that help Essex businesses become easier to find, understand and contact through AI search.
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Rebuilding your website without losing the search traffic you already have
A new website is the most common moment for a business to lose search traffic it took years to earn. Most of that loss is avoidable with a URL map, the right redirects and a few weeks of watching.
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