Insights
Ideas to help you grow smarter.
Practical thinking on websites, digital marketing and intelligent systems.
Website keyboard accessibility: can customers use your site without a mouse?
Check whether customers can navigate, complete forms and use booking tools without a mouse. Find keyboard barriers and give your developer a practical repair list.
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Google Merchant Center: fix price and availability mismatches
Trace Merchant Center price and stock mismatches through your product data, variant links, website and checkout, then fix the process causing them.
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Google Business Profile service areas: should you show your address?
Visit customers rather than receive them at your premises? Choose the right Google Business Profile setup, hide your address appropriately and describe coverage accurately.
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WordPress plugin updates: back up, test and recover safely
Keep WordPress plugins current with complete backups, staging tests and a clear recovery route. Know what rollback protects and how to avoid overwriting newer enquiries or orders.
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GA4 hostname filters: exclude staging traffic safely
Website tests can enter the same GA4 reports as customer visits. Check which domains belong in your property, test hostname exclusions and protect the journeys you need to measure.
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Google Ads search terms: how to exclude the wrong searches
Use the search terms report to identify unsuitable Google Ads traffic, choose negative keywords carefully and protect the searches that could bring worthwhile enquiries.
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