
Insights
Ideas to help you grow smarter.
Practical thinking on websites, digital marketing and intelligent systems.

GA4 showing dollars instead of pounds: what to check
Your shop takes payment in pounds, but GA4 shows dollars or unexpected revenue. Check the reporting currency, transaction data and order-value calculation before changing the setup.
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Google Ads still counting refunded orders: what to adjust
Refunded orders can leave a gap between shop revenue and Google Ads reports. Check the conversion source, match the original transaction and verify the correct adjustment.
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Google Merchant Center delivery costs: fix wrong rates
Google showing free delivery or an outdated charge? Trace the rate through Merchant Center, product overrides and shop integrations, then compare it with checkout for the same UK destination.
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How to compare website quotes without missing the real costs
A website quote should explain what you are buying, what your team must supply and what happens after launch. Use this guide to compare scope, quality checks, ownership and the full running costs.
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Transfer your business domain: protect your website and email
Moving your business domain to another registrar? Check DNS, hosting, email and current .uk transfer rules before changing providers.
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GA4 Unassigned traffic: fix campaign labels and session gaps
GA4 puts traffic under Unassigned when no channel rule fits. Check the recorded source and medium, campaign links and session information before changing your tracking.
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