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Insights

Ideas to help you grow smarter.

Practical thinking on websites, digital marketing and intelligent systems.

Hands comparing a receipt with order paperwork and using a calculator beside a laptop and an open box containing two ceramic cups, on a wooden packing bench lit by a window.
3 November 2026Marketing

GA4 showing dollars instead of pounds: what to check

Your shop takes payment in pounds, but GA4 shows dollars or unexpected revenue. Check the reporting currency, transaction data and order-value calculation before changing the setup.

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A retailer compares paper order records beside an open parcel containing a rust-coloured jumper, with a folded navy garment and calculator on a window-lit workbench.
2 November 2026Marketing

Google Ads still counting refunded orders: what to adjust

Refunded orders can leave a gap between shop revenue and Google Ads reports. Check the conversion source, match the original transaction and verify the correct adjustment.

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A woman at a naturally lit packing bench holds a paper sheet beside a laptop, with an open parcel containing a ceramic mug on a postal scale.
1 November 2026Marketing

Google Merchant Center delivery costs: fix wrong rates

Google showing free delivery or an outdated charge? Trace the rate through Merchant Center, product overrides and shop integrations, then compare it with checkout for the same UK destination.

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Two people comparing printed webpage layouts on a large table.
1 November 2026Web design

How to compare website quotes without missing the real costs

A website quote should explain what you are buying, what your team must supply and what happens after launch. Use this guide to compare scope, quality checks, ownership and the full running costs.

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Two people passing a document folder across a table beside a laptop.
1 November 2026Web design

Transfer your business domain: protect your website and email

Moving your business domain to another registrar? Check DNS, hosting, email and current .uk transfer rules before changing providers.

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Woman writing on a blank ruled worksheet at a standing desk beside a laptop.
1 November 2026Marketing

GA4 Unassigned traffic: fix campaign labels and session gaps

GA4 puts traffic under Unassigned when no channel rule fits. Check the recorded source and medium, campaign links and session information before changing your tracking.

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