Insights
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Practical thinking on websites, digital marketing and intelligent systems.
39 insights in Marketing Clear filters
Google Ads seasonality adjustments: does your sale need one?
Planning a short sale? Check whether conversion rates will really change, estimate the adjustment properly and keep bidding signals separate from your spending allowance.
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Performance Max sending clicks to the wrong pages? Check URL expansion
Your chosen landing page may not be the one receiving paid traffic. Check URL expansion, page feeds and exclusion exceptions, then verify the customer journey.
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Google Ads showing text you did not write: what to check
Your Search advert is making an unexpected promise. Trace the wording, distinguish generated text from other assets and fix the right control.
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HubSpot meetings showing no availability: what to check
Your team has space, but prospects cannot book. Check HubSpot calendar access, booking rules and team routing, then test the complete appointment journey.
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Google Ads auto-apply recommendations: trace unexpected changes
Unexpected keywords or bidding changes in Google Ads? Trace the source, review auto-apply permissions and correct earlier edits without undoing useful work.
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Google Ads advertiser verification: restart paused ads
Google Ads paused for verification? Check the task owner, UK documents and rejection reason, then verify that your advertising can run again.
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