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Insights

Ideas to help you grow smarter.

Practical thinking on websites, digital marketing and intelligent systems.

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39 insights in Marketing Clear filters

Two colleagues testing a website on a laptop and smartphone at an office desk.
31 October 2026Marketing

GA4 internal traffic: exclude staff visits safely

Staff website checks can distort GA4 reports. Define internal traffic, test staff and customer connections, and verify exclusions before discarding data.

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Photographer using a camera on a tripod to photograph a tan ankle boot against a white backdrop.
30 October 2026Marketing

Google Merchant Center image errors: fix your product photos

Find out whether a Merchant Center image issue is a warning or a disapproval, fix the submitted photograph and prepare for the January 2027 size requirements.

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Man talking on a phone beside an open laptop in a workshop.
23 October 2026Marketing

Google Ads counting page views as leads: check your goals

Google Ads reports conversions but your inbox stays quiet? Check what each action measures, which goals drive bidding and why Secondary may not be enough.

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Woman wearing a headset at a computer while a colleague hands her a notebook.
22 October 2026Marketing

HubSpot email replies not logging: what to check

Customer replies reach Outlook or Gmail but stay out of HubSpot? Check logging rules, mailbox connections and exclusions, then recover missed conversations.

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Man talking on a phone and writing notes at a carpet showroom counter.
20 October 2026Marketing

Website phone number changes after a Google Ads click

A different website phone number after an advert click can be intentional. Check the tracking source, mobile call link and receiving line before changing it.

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Two women reviewing newsletter preference forms beside a tray of event lanyards.
20 October 2026Marketing

HubSpot marketing contacts: avoid unexpected tier upgrades

Unexpected HubSpot contact costs? Check your pricing model, trace marketing-status changes and control future tier increases without losing useful customer records.

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