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Insights

Ideas to help you grow smarter.

Practical thinking on websites, digital marketing and intelligent systems.

39 insights in Marketing Clear filters

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19 October 2026Marketing

GA4 Explorations missing older data: what to check

Last year's figures appear in GA4 reports but disappear in Explore? Check retention, dates and query settings, then work out which historical comparisons you can still trust.

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Shop worker lowering a window blind at dusk while a colleague writes at the counter.
17 October 2026Marketing

Google Ads ad schedules: check your monthly budget

Weekday-only Google Ads campaigns can still aim for a full monthly allowance. Check your schedule, spending limits and billing before assuming fewer hours mean a smaller bill.

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Hands placing a sheet of paper inside a folder beside a laptop.
17 October 2026Marketing

Customer email addresses in GA4: stop unwanted collection

Found customer details in GA4? Trace the source, stop unsafe collection, test the repair and plan historical cleanup without assuming redaction covers every route.

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Hands comparing two contact enquiry forms with personal details covered by paper strips.
15 October 2026Marketing

HubSpot import created duplicate contacts: what to check

Extra contacts after a HubSpot import? Check identifiers and mappings, repair confirmed duplicates, then test an update-only upload before the next batch.

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Man taking notes while a woman uses a smartphone at a library table.
15 October 2026Marketing

Google Ads clicks but fewer GA4 sessions: what to check

Google Ads clicks and GA4 sessions differ. Check reporting scope, landing pages, campaign identifiers and consent behaviour before changing your spend.

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Woman wearing a headset handing a note to a man carrying a tablet.
13 October 2026Marketing

Google Ads lead forms: recover enquiries missing from your CRM

Google Ads reports enquiries your team cannot find. Check the collection route, preserve available submissions and repair delivery before recovering the backlog.

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