Insights
Ideas to help you grow smarter.
Practical thinking on websites, digital marketing and intelligent systems.
Google showing the wrong country version of your website
UK customers landing on your US or international website? Separate search-result problems from redirects, then check regional URLs, hreflang and the customer journey.
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Google Merchant Center GTIN errors: fix product identifiers
Missing or incorrect product identifiers can limit your Google listings. Check the exact variant, manufacturer data and feed mapping before changing your catalogue.
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Shopify payment authorised but not captured: what to check
An authorised Shopify payment still needs capture. Check who owns collection, split shipments and expiry deadlines, then verify the transaction before dispatch.
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Google Ads advertiser verification: restart paused ads
Google Ads paused for verification? Check the task owner, UK documents and rejection reason, then verify that your advertising can run again.
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GA4 internal traffic: exclude staff visits safely
Staff website checks can distort GA4 reports. Define internal traffic, test staff and customer connections, and verify exclusions before discarding data.
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WooCommerce free shipping not showing: what to check
Still charging delivery when a basket reaches your free-shipping threshold? Check the matched zone, coupon conditions, discount calculation and checkout choices.
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