
Insights
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Practical thinking on websites, digital marketing and intelligent systems.
39 insights in Marketing Clear filters

GA4 duplicate purchases: check transaction IDs and tags
GA4 appears to count the same sale twice. Trace the purchase event, check transaction IDs and overlapping integrations, then test repeat visits and separate orders before trusting the repair.
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Google Ads destination not working: check the landing URL
Your landing page may open for you but fail Google Ads review. Check the complete advertising URL, redirects and AdsBot access before requesting another review.
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HubSpot forms overwriting contacts: what to check
Different enquiries can end up on one HubSpot contact. Identify the form route, check email and cookie matching, then test the repair from submission to follow-up.
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Google Ads limited by budget: raise spend or change targets?
See what Google Ads’ budget warning means, how the August 2026 bidding change affects targets, and when to hold spend, revise a target or test a larger allowance.
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Google call-only ads: move to call assets before 2027
Still using Google call-only ads? Plan the move to responsive search ads with call assets, check telephone routing and verify useful enquiries before retiring the old format.
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GA4 cross-domain tracking: fix booking and checkout gaps
Check whether GA4 loses the journey when customers move to a booking or checkout provider. Choose the right fix and verify completed bookings and sales.
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