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Insights

Ideas to help you grow smarter.

Practical thinking on websites, digital marketing and intelligent systems.

39 insights in Marketing Clear filters

Woman comparing two paper receipts beside an open box containing a grey trainer.
12 October 2026Marketing

GA4 duplicate purchases: check transaction IDs and tags

GA4 appears to count the same sale twice. Trace the purchase event, check transaction IDs and overlapping integrations, then test repeat visits and separate orders before trusting the repair.

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Cafe worker assisting a customer using a phone beside a table card.
11 October 2026Marketing

Google Ads destination not working: check the landing URL

Your landing page may open for you but fail Google Ads review. Check the complete advertising URL, redirects and AdsBot access before requesting another review.

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Woman comparing two printed forms with a pencil at a desk.
10 October 2026Marketing

HubSpot forms overwriting contacts: what to check

Different enquiries can end up on one HubSpot contact. Identify the form route, check email and cookie matching, then test the repair from submission to follow-up.

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Two people comparing printed product photographs at a cafe table.
7 October 2026Marketing

Google Ads limited by budget: raise spend or change targets?

See what Google Ads’ budget warning means, how the August 2026 bidding change affects targets, and when to hold spend, revise a target or test a larger allowance.

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Garage receptionist wearing a headset and using a tablet while a customer waits.
6 October 2026Marketing

Google call-only ads: move to call assets before 2027

Still using Google call-only ads? Plan the move to responsive search ads with call assets, check telephone routing and verify useful enquiries before retiring the old format.

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Travellers comparing a phone and paper ticket at a station counter.
6 October 2026Marketing

GA4 cross-domain tracking: fix booking and checkout gaps

Check whether GA4 loses the journey when customers move to a booking or checkout provider. Choose the right fix and verify completed bookings and sales.

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