Insights
Ideas to help you grow smarter.
Practical thinking on websites, digital marketing and intelligent systems.
GA4 internal traffic: exclude staff visits safely
Staff website checks can distort GA4 reports. Define internal traffic, test staff and customer connections, and verify exclusions before discarding data.
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WooCommerce free shipping not showing: what to check
Still charging delivery when a basket reaches your free-shipping threshold? Check the matched zone, coupon conditions, discount calculation and checkout choices.
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Google Merchant Center image errors: fix your product photos
Find out whether a Merchant Center image issue is a warning or a disapproval, fix the submitted photograph and prepare for the January 2027 size requirements.
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Search Console soft 404 on a live service page: what to check
Your service page opens, but Google treats it as missing. Check rendered content, failed resources and server responses, then verify the repair.
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Website zoom not working: fix text resizing and layouts
Customers should be able to enlarge your website and still use it. Check blocked zoom, clipped text and sticky elements, then test the complete enquiry journey.
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Website forms rejecting valid phone numbers: what to check
A genuine phone number should not block a useful enquiry. Check the field, formatting rules and CRM handover, then prove the repair with controlled tests.
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