Insights
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Practical thinking on websites, digital marketing and intelligent systems.
35 insights in Web design Clear filters
Website keyboard accessibility: can customers use your site without a mouse?
Check whether customers can navigate, complete forms and use booking tools without a mouse. Find keyboard barriers and give your developer a practical repair list.
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WordPress plugin updates: back up, test and recover safely
Keep WordPress plugins current with complete backups, staging tests and a clear recovery route. Know what rollback protects and how to avoid overwriting newer enquiries or orders.
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Enquiry forms people finish: what to ask, and what to leave out
Most enquiry forms ask for more than they need and explain less than they should. What the research says about fields, labels and errors, and how to check yours.
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What your homepage needs to say in the first five seconds
A homepage has one job before it has any other: make it obvious what you do, who it is for, and what happens next. How to run the five-second test properly, and what belongs below the fold.
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Why visitors leave, and how a clearer path changes that
Most websites lose people at the point where the next step stops being obvious. A look at where that happens and what to do about it.
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