Insights
Ideas to help you grow smarter.
Practical thinking on websites, digital marketing and intelligent systems.
Website review stars missing from Google: what to check
Genuine reviews do not automatically qualify your website for Google stars. Check eligibility, product ratings, markup and Search Console before changing plugins.
Read insight
Load more products and SEO: can Google find the rest?
Products only appear after shoppers tap Load more? Check later-page URLs, crawlable links and Google's view before changing your shop's browsing experience.
Read insight
WooCommerce downloads not working: restore paid access
Customers have paid but cannot download their files? Check order access, permissions, file locations and delivery, including WooCommerce’s October link-validation change.
Read insight
Google Ads counting page views as leads: check your goals
Google Ads reports conversions but your inbox stays quiet? Check what each action measures, which goals drive bidding and why Secondary may not be enough.
Read insight
Website jumping on mobile: find and fix layout shifts
Does your mobile page jump as customers try to tap? Find what changes the layout, fix the responsible component and verify the whole enquiry or shopping journey.
Read insight
Google showing the wrong returns policy: what to check
Updated your returns page but Google still shows different terms? Check saved policies, product overrides and website markup, then verify that the correction survives your next feed update.
Read insight