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6 October 2026Marketing

Google call-only ads: move to call assets before 2027

Still using Google call-only ads? Plan the move to responsive search ads with call assets, check telephone routing and verify useful enquiries before retiring the old format.

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6 October 2026SEO

Google review requests: avoid incentives and review gating

Build a straightforward Google review process: invite genuine feedback, avoid incentives and selective requests, and check your CRM and website review displays.

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An orange-yellow Google Analytics emblem stands on a graphite plinth beside a tablet displaying an abstract line graph and report blocks.

6 October 2026Marketing

GA4 cross-domain tracking: fix booking and checkout gaps

Check whether GA4 loses the journey when customers move to a booking or checkout provider. Choose the right fix and verify completed bookings and sales.

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A graphite hub connects through turquoise tracks to four ceramic modules bearing email, document, calendar and CRM symbols.

5 October 2026AI & automation

Automation retries: stop duplicate orders and emails

Find out why failed automations can repeat completed work, how to recover safely and what to test before connecting orders, emails and CRM tasks.

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5 October 2026SEO

Discontinued product pages: keep, redirect or remove?

Decide when to retain a useful product page, redirect to a genuine replacement or remove the URL, then update your catalogue and check the outcome.

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Google Ads emblem beside a laptop displaying abstract campaign cards and a simple line on a dark studio surface.

5 October 2026Marketing

Google Ads location targeting: reduce out-of-area enquiries

Getting Google Ads enquiries for places you cannot serve? Check location options, target areas and reports, then measure the change against suitable work.

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