Insights
Ideas to help you grow smarter.
Practical thinking on websites, digital marketing and intelligent systems.
Slow website hero images: how to find and fix the delay
A slow hero image can point to oversized files, unsuitable mobile versions or delays elsewhere on the page. Find the cause and check that the repair helps customers.
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Website back button not working: check for hijacking
Customers press Back but stay on your website? Distinguish history traps from navigation bugs, trace the responsible code and verify a repair.
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Google Ads search partners: turn off or limit spend?
Should you switch off Google Ads search partners or test them with a smaller allocation? Check lead quality, the new channel controls and their spending limits.
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Google Ads seasonality adjustments: does your sale need one?
Planning a short sale? Check whether conversion rates will really change, estimate the adjustment properly and keep bidding signals separate from your spending allowance.
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Performance Max sending clicks to the wrong pages? Check URL expansion
Your chosen landing page may not be the one receiving paid traffic. Check URL expansion, page feeds and exclusion exceptions, then verify the customer journey.
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HubSpot assigning enquiries to the wrong owner: what to check
An enquiry can reach HubSpot and still land with the wrong person. Trace owner changes, company syncing and rotation rules, then test the complete sales handover.
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