Insights
Ideas to help you grow smarter.
Practical thinking on websites, digital marketing and intelligent systems.
39 insights in Marketing Clear filters
Google Ads location targeting: reduce out-of-area enquiries
Getting Google Ads enquiries for places you cannot serve? Check location options, target areas and reports, then measure the change against suitable work.
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Google Merchant Center: fix price and availability mismatches
Trace Merchant Center price and stock mismatches through your product data, variant links, website and checkout, then fix the process causing them.
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GA4 hostname filters: exclude staging traffic safely
Website tests can enter the same GA4 reports as customer visits. Check which domains belong in your property, test hostname exclusions and protect the journeys you need to measure.
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Google Ads search terms: how to exclude the wrong searches
Use the search terms report to identify unsuitable Google Ads traffic, choose negative keywords carefully and protect the searches that could bring worthwhile enquiries.
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Why business emails go to spam: checks for your website and CRM
Your mailbox, website and CRM may send email through different systems. A practical guide to testing each route, fixing authentication and checking campaign unsubscribe handling.
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Conversion reporting for UK businesses: from leads to sales
A recorded conversion is not automatically a customer. Connect website activity with unique enquiries, qualification decisions and won business to understand what your marketing actually delivers.
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