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ClientsSEO Paradise
SEO Paradise.
Brand system and brand pack.
A complete brand system built around an existing logo.
Services provided
Clear light.On growth.
The challenge
SEO Paradise is an SEO and digital marketing agency based in Essex.
It already had a recognisable mark — a lightbulb forming the E in SEO — but no system around it. The brief was to turn that logo into a complete, usable brand: production-ready artwork, a defined palette and typography, and clear rules so the brand looks the same on the website, on social channels and in print.
What we did
BuzzBoost built the system around one idea: clear light on growth. Rather than redesigning the logo, we rebuilt it as production vectors, keeping the equity in the mark while making it work at every size.
From there we defined a restrained palette — one dark ground, one amber signal and one warm highlight — recommended Barlow as the typeface, and developed a graphic language drawn from the mark itself: rays, a horizon line, rank steps, a beam and a bulb crop. Every text pairing was specified to meet WCAG 2.2 AA.
The work was delivered as brand guidelines and a production brand pack. The guidelines are written to carry straight into the website, which is scoped as its own stage.
What we delivered
Identity system
The logo rebuilt as production vectors in four configurations and six colour versions, with clear space, minimum sizes, favicons and misuse rules.
Colour, type and graphic language
A six-colour palette with print values, Barlow as the recommended typeface and graphic devices derived from the mark.
Client brand pack
Guidelines plus production files: 6 service icons, 21 interface icons, social media masters and a digital toolkit.
Project imagery
