Insights
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Practical thinking on websites, digital marketing and intelligent systems.
10 insights in AI & automation Clear filters
Website bookings an hour out? Check your time zones
Check where appointment times first disagree across your booking page, calendar and CRM. Test bookings and reminders on both sides of the UK clock change before correcting existing appointments.
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Automation retries: stop duplicate orders and emails
Find out why failed automations can repeat completed work, how to recover safely and what to test before connecting orders, emails and CRM tasks.
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Using AI on customer enquiries: what to hand over, and what UK data law expects
AI is useful on the enquiry inbox: sorting, summarising and drafting a first reply. It also handles personal data, which brings duties with it. A practical line between the two.
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Small automations that reduce everyday admin
The useful automations are rarely the dramatic ones. They are the small handovers between tools that nobody should be doing by hand — and the failure path you build at the same time.
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